“You just can’t squeeze life into a package. It’s going to ooze out here and there. I think it’s terribly important to be aware of this. Not to be aware of it may lead to an overevaluation of rules and techniques, a tendency to distort and ignore life when it doesn’t fit nicely into your system or theory.”
William Bernbach, “Sometimes I play Things I never heard Myself” in Bierut, Michael. Looking closer 3: classic writings on graphic design. 1999. Page 150
| Motionographer | Motion graphics, design, animation, filmmaking and visual effects
crepuscular knots of perfected complicity
derive no satisfaction from the eradication
of instinct in virtual realms
visit ‘flarf versus conceptual’ – the complete set on Google Video
Kenny Goldsmith: “poetry has been exploring… marginalized to the point of invisibility … our immersive digital environment demands new responses from writers: what does it mean to be a poet in the digital age?…identity for one is up for grabs, why use your own words when u can express yrself just as well using someone else’s. And if your identity is not your own, then sincerity must be tossed out as well… ”
o the beauty that comes
from damp gortex mutants
fucking for bargains
on the giggling back of irony
obedience corporation
branding body
churns life into matter
and makes art of it
as light runs
gouged by fear
manipulated by intelligence
and etched into design
1970’s graphical experimentation:
Neville Brody,
—The Face (1980)
—Fuse (1990: conference and studio, 4 years after laser printer, 5 years after macintosh)
David Carson,
—-Raygun
—the end of print as we currently know it
—end of mindset, end of a way of looking at print as pages of paper.
LettError
–1989 2 Dutch designer-typographers who began with meta design
–designed Beowolf which is a typeset designed to look different every time
…designers who hacked in to make fonts designed procedurally following a formula as postscript files
watch the entire series: coupland.com
when ad beats the art
and brands top being
lines between media
become mildly irrelevant
more evidence of the intricate methodological edge
that advertising brings to typographic motion graphics
Friends of Orbit Bright – a racistly-white parody site promoting chewing gum and chastity (sex!). Painfully obvious perpetual brand placements. It’s aimed at (post-)tweeners who believe in god but want to get laid.
Outlook Theatre – a car made glamorous through association with video vignettes of a perfect family and immaculate romantic moments. Light fluffy and efficient consumer waltz. It’s aimed at the wife archetype who wishes she could drive away.
UFC66 – an Ultra fighting championship labyrinth full of snarling warriors and big time money. It’s aimed at soldiers, the dispossessed and anyone who needs to fight just to survive. The myth of a champion is needed only by the defeated and oppressed.
