La crevette amoureuse, which is visual as much as it is textual.”

ads that are also language art
bifurcate between meanings,
careen between disciplines; and
bypassing discourse,
render & sell

“In my mind was the idea of a pure bit of research one in which the creativity would be entirely at the level of the research, of formal inventiveness, and not at the level of content per se …”
- from “Translating Translating Apollinaire

Lionel Kearns, 1965