“…we want to introduce Conditional Design as a term that refers to our approach rather than our chosen media. We conduct our activities using the methods of philosophers, engineers, inventors and mystics.”

“You just can’t squeeze life into a package. It’s going to ooze out here and there. I think it’s terribly important to be aware of this. Not to be aware of it may lead to an overevaluation of rules and techniques, a tendency to distort and ignore life when it doesn’t fit nicely into your system or theory.”

William Bernbach, “Sometimes I play Things I never heard Myself” in Bierut, Michael. Looking closer 3: classic writings on graphic design. 1999. Page 150

viva la utopia

Metal switch, wig tape

‘The switch was worn day and night for close to a month.’