“…we want to introduce Conditional Design as a term that refers to our approach rather than our chosen media. We conduct our activities using the methods of philosophers, engineers, inventors and mystics.”

“You just can’t squeeze life into a package. It’s going to ooze out here and there. I think it’s terribly important to be aware of this. Not to be aware of it may lead to an overevaluation of rules and techniques, a tendency to distort and ignore life when it doesn’t fit nicely into your system or theory.”

William Bernbach, “Sometimes I play Things I never heard Myself” in Bierut, Michael. Looking closer 3: classic writings on graphic design. 1999. Page 150



viva la utopia


1996
Metal switch, wig tape

‘The switch was worn day and night for close to a month.’



HistoFace is a histogram typeface designed for use in the Photoshop “Levels” window.

Jas Bhachu: “Using a rubiks cube I designed a set of stamps to be placed on four of the sides of the cube so users are able to create their own font.”


Working Papers in Art and Design

“Experiments in Art and Technology (E.A.T.), founded in New York in 1967 by artists Robert Whitman and Robert Rauschenberg and engineers Billy Kluver and Fred Waldhauer, was the premier art-and-science organization of its time.”