‘boranj’ is a study in the spread of ideas; an experiment in cultural evolution and idea (or meme) penetration.
We want to see if and how a word can spread from nothing into ubiquitous acceptance, so we created ‘boranj.’
Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins
“Popular culture is defined in part by its immediacy and it is not clear that one can meaningfully understand how it works or what it does without stepping at least temporarily into the realm of the proximate and the passionate.” April 16, 2007, http://www.henryjenkins.org/





