mercantile sophisticato
“Texts can be given life! Indeed the etymology of the word ANIMATE is significant here, as the ANIMUS is literally the “living spirit”. The animator breathes life into their keyboard characters, and they become stage characters, the computer screen a STAGE rather than a PAGE.”
Friends of Orbit Bright – a racistly-white parody site promoting chewing gum and chastity (sex!). Painfully obvious perpetual brand placements. It’s aimed at (post-)tweeners who believe in god but want to get laid.
Outlook Theatre – a car made glamorous through association with video vignettes of a perfect family and immaculate romantic moments. Light fluffy and efficient consumer waltz. It’s aimed at the wife archetype who wishes she could drive away.
UFC66 – an Ultra fighting championship labyrinth full of snarling warriors and big time money. It’s aimed at soldiers, the dispossessed and anyone who needs to fight just to survive. The myth of a champion is needed only by the defeated and oppressed.
Flaxus
“Flaxus is also a collaborative tool that promotes network tasking by allowing the real time creation of a piece amongst various executors connected through the internet.”
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