‘boranj’ is a study in the spread of ideas; an experiment in cultural evolution and idea (or meme) penetration.
We want to see if and how a word can spread from nothing into ubiquitous acceptance, so we created ‘boranj.’
The nature caused by human culture.
“There may even come a moment that our connection with an industrially manufactured coke bottle may be richer and more mythical than our relation with a genetically analyzed and manipulated rabbit in the woods. “


