Will Hoffman and Daniel Mercadante with support from RadioLab
“In 1969, a 14-year-old Beatle fanatic named Jerry Levitan, armed with a reel-to-reel tape deck, snuck into John Lennon’s hotel room in Toronto and convinced John to do an interview. ”
“…to point to a couple of recent examples where I’ve seen underlying design trends hitting mainstream corporate television advertising.
First, if you’re not yet familiar with kinetic type, it’s a newish term for something that’s been around for a while (animated typography). It pays special attention to syncing directly with dialogue and typographically reflecting the emotion of the script or lyrics. “
more evidence of the intricate methodological edge
that advertising brings to typographic motion graphics
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