Traumawein (2014), Campbell & Huff: Psycho (2011) & Gannis: In Search of … (2013)

Since September 2014, the Traumawein Product Store uses the Traumawein Product Algorithm to select and repurpose (without authorisation) Tweets and Facebook status updates through POD (print-on-demand) portals like CafePress, Zazzle, Pikistore or Printalloverme.

Post Digital is the conscious decision to dispense a final, physical product with respect to integrate latest conditions of digital media. Just like the printed book, the product (or object) is a freezing of time and information as a means and way to consider reflection”

A ‘traditional-media book’ published by Traumawein is Mimi Campbell and Jason Huff’s rendition of American Psycho, a book written

“by sending the entire text of Bret Easton Ellis’ American Psycho between two GMail accounts page by page. We saved the relational ads for each page and added them back into the text as footnotes. In total, we collected over 800 relevant ads for the book. The constellations of footnoted ads throughout these pages retell the story of American Psycho in absence of the original text.”

The authors speak of this as a blurry portrait of an algorithm. It repurposes serial killing as ubiquitous corporate power; and networks as identity visceration.

Network evisceration of identity, coding death, defining entities through algorithms, haunts Carla Gannis’ existential In Search Of (Self Portrait Study 01 for \ˈgü-gəl\e Results Project) a video made by

“searching string phrases on Google and publishing them on social networks, primarily twitter, as a way to share a textual snapshot of my thoughts relative to the hive mind that exists within my Googlesphere”  

The leviathan rising from Milton’s lake, subconscious bearer of light and darkness, is now the network-platform A.I., drenched in our identities, bearing both scandals and a smear of erased relevance. It comes with a warranty, demanding we sign an EULA before we read ourselves.