{"id":217,"date":"2008-10-21T14:49:30","date_gmt":"2008-10-21T18:49:30","guid":{"rendered":"http:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/?p=217"},"modified":"2008-10-21T14:49:30","modified_gmt":"2008-10-21T18:49:30","slug":"typographic-innovations-1970s-onward","status":"publish","type":"post","link":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/2008\/10\/21\/typographic-innovations-1970s-onward\/","title":{"rendered":"Typographic Innovations: 1980&#8217;s onward"},"content":{"rendered":"<div><em><strong>Source Note<\/strong><br \/>\n<\/em><\/p>\n<div>The material and flow of this post is derived directly from a lecture by<a href=\"http:\/\/obxlabs.hexagram.ca\/\"><strong> Jason Lewis of OBXLabs<\/strong><\/a> in his <em>University of Concordia<\/em> Typography class. October 21\/08. It charts a very broad course through typographic innovators who actively worked in both advertising and design prototyping from the earliest emergence of widescale digital typography. <a href=\"http:\/\/obxlabs.hexagram.ca\/\"><strong>If you like this post then check out the custom typographic software and i-poems Jason Lewis and Bruno Nadeau create at OBX.<\/strong><\/a><\/p>\n<p><!--more--><\/div>\n<\/div>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Neville_Brody\"><br \/>\n<strong>Neville Brody<\/strong><\/a>,<br \/>\n&#8212;<em>The Face<\/em> (1980)<br \/>\n&#8212;<em>Fuse<\/em> (1990: a conference and studio initiated 6 years after Macintosh was released in 1984)<br \/>\n<a href=\"http:\/\/www.researchstudios.com\/home\/007-fuse\/FUSE_about.php\"><img decoding=\"async\" src=\"http:\/\/images.apple.com\/pro\/profiles\/brody\/images\/image_page3.jpg\" alt=\"\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.davidcarsondesign.com\"><strong>David Carson<\/strong><\/a>,<br \/>\n&#8212;-<a href=\"http:\/\/books.google.ca\/books?hl=en&amp;id=3D7-GoCZcdYC&amp;dq=Raygun&amp;printsec=frontcover&amp;source=web&amp;ots=yE3tWBofZt&amp;sig=U_Y3maFbbW_srNj2nYtfDec60Qg&amp;sa=X&amp;oi=book_result&amp;resnum=6&amp;ct=result\"><em>Raygun<\/em><\/a> (1992) this handmade (by Carson) music-magazine born in the hardcore era that had Henry Rollins on its first cover stimulated adrenalin rushes in those who found it, and has now spawned a couple decades of emulators (notably beer companies, wrestling tournaments and army advertisers who like that hardcore cool gritty stuff yet lack the capacity to instigate their own typographic revolution)<br \/>\n<a href=\"http:\/\/www.davidcarsondesign.com\"><img decoding=\"async\" src=\"wp-content\/uploads\/david-carson-legibility.jpg\" alt=\"\" \/><\/a><br \/>\nonline intro to the Carson&#8217;s text(ure): <a href=\"http:\/\/www.hillmancurtis.com\/index.php?\/film\/watch\/david_carson\/\">a short film by Hillman\u00a0 Curtis on David Carson<\/a><br \/>\n&#8212;<a href=\"http:\/\/books.google.ca\/books?hl=en&amp;id=3D7-GoCZcdYC&amp;dq=Raygun&amp;printsec=frontcover&amp;source=web&amp;ots=yE3tWBofZt&amp;sig=U_Y3maFbbW_srNj2nYtfDec60Qg&amp;sa=X&amp;oi=book_result&amp;resnum=6&amp;ct=result#PPA1897,M1\">the end of print<\/a> is the title of a book published by Carson: illegible blurred tattered punk ano-digital<br \/>\n&#8212;end of a mindset, end of a way of looking at print as pages of paper.<\/p>\n<p><strong><a href=\"http:\/\/www.letterror.com\/\">LettError<\/a><\/strong><br \/>\n&#8211;1989, two Dutch designer-typographers who began with meta design<br \/>\n&#8211;designed Beowolf which is a typeset designed to look different every time<br \/>\n&#8230;designers who hacked in to make fonts designed procedurally following a formula as postscript files<br \/>\n<img decoding=\"async\" src=\"http:\/\/ospublish.constantvzw.org\/wp-content\/beowolf.jpg\" alt=\"\" \/><br \/>\n&#8211;designed <a href=\"http:\/\/superpolator.com\/\">Superpolator<\/a> which allows fonts to be interpolated (squeezed and squished thru code)  first published as a Python library.Major advantage of this was to brainstorm. Because kerning is optical and subjective its requires a kerning table within the code.<\/p>\n<p><a href=\"http:\/\/www.maedastudio.com\/\"><strong>John Maeda <em>Flying Letters<\/em><\/strong><\/a><br \/>\n1995 &#8211; <a href=\"http:\/\/www.maedastudio.com\/1995\/mdn2\/index.php?category=all&amp;next=1995\/mdn3&amp;prev=1995\/mdn1&amp;this=reactive_graphics\">reactive book series<\/a>:&#8221;<em>reactive<\/em> graphics,<br \/>\nvisual experiences that respond to user input in realtime in a way that defies<br \/>\nphysics (not virtual reality) and are devoid of content (not interactive media<br \/>\nin the ordinary sense)&#8221; &#8212;MIT <a href=\"http:\/\/plw.media.mit.edu\/\">Visible Language Workshop<\/a> that became Aesthetics &amp; Computation Group and eventually in 2003 Physical Language Workshop<\/p>\n<p>Sample projects from VLW:<br \/>\n<a href=\"http:\/\/acg.media.mit.edu\/projects\/stream\/\">stream of consciousness<\/a><\/p>\n<div><a href=\"http:\/\/acg.media.mit.edu\/projects\/stream\/\"><img decoding=\"async\" style=\"max-width: 800px; float: none;\" src=\"http:\/\/acg.media.mit.edu\/projects\/stream\/chappel.jpg\" alt=\"\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.davidsmall.com\/loreal.html\"><strong>David Small&#8217;s <\/strong><em>Poetry Harp<\/em><\/a><br \/>\n<a href=\"http:\/\/www.davidsmall.com\/loreal.html\"><img decoding=\"async\" style=\"max-width: 800px;\" src=\"http:\/\/www.davidsmall.com\/images\/loreal\/loreal12.jpg\" alt=\"\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.pcho.net\/\"><strong>Peter Cho<\/strong><\/a> (graduate of MIT VLW) <a href=\"http:\/\/www.typotopo.com\/\"><em>Typotypo<\/em><\/a> is his site.<br \/>\n&#8212;<a href=\"http:\/\/acg.media.mit.edu\/people\/pcho\/typemenot\/\"> Typemenot (1997)<\/a><br \/>\n&#8212;<a href=\"http:\/\/www.typotopo.com\/projects\/img\/letterscapes.gif\"> Letterscapes (2002)<\/a><br \/>\n<a href=\"http:\/\/www.typotopo.com\/projects\/img\/letterscapes.gif\"><img decoding=\"async\" style=\"max-width: 800px;\" src=\"http:\/\/www.typotopo.com\/projects\/img\/letterscapes.gif\" alt=\"\" \/><\/a><\/p>\n<p><a href=\"http:\/\/acg.media.mit.edu\/people\/fry\/\"><strong>Benjamin Fry<\/strong><\/a><br \/>\n&#8212; <a href=\"http:\/\/benfry.com\/valence\/\">Valence<\/a> (1999)<br \/>\n<img decoding=\"async\" style=\"max-width: 800px;\" src=\"http:\/\/benfry.com\/valence\/valence-id40-1.gif\" alt=\"\" \/><\/div>\n<div id=\"adb-tooltip\" style=\"z-index: 1000; position: absolute; display: block; left: 15px; top: 1931px;\">\n<div style=\"border: 5px solid #c4dae8; margin: 0px; text-transform: uppercase; font-family: arial; font-style: normal; font-variant: normal; font-weight: bold; font-size: 11px; font-size-adjust: none; font-stretch: normal; -x-system-font: none; line-height: 13px; background-color: white; color: #333333;\">\n<div style=\"border: 1px solid #78b3d9; padding: 5px; text-align: left;\">\n<div>Person<span style=\"color: #006699;\"> Peter Cho<\/span><\/div>\n<div style=\"text-transform: none; color: #999999; line-height: 14px;\">Right click for SmartMenu shortcuts<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Source Note The material and flow of this post is derived directly from a lecture by Jason Lewis of OBXLabs in his University of Concordia Typography class. October 21\/08. It charts a very broad course through typographic innovators who actively worked in both advertising and design prototyping from the earliest emergence of widescale digital typography. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-217","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/wp-json\/wp\/v2\/posts\/217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":0,"href":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"wp:attachment":[{"href":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glia.ca\/conu\/digitalPoetics\/prehistoric-blog\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}